Stagers - Show a very Modest Home on your Websites

First, let me say I'm a Sussex County NJ real estate agent who adores working with stagers whenever possible. In fact my first outgoing AR referral was to distant stager, Sharon Tara - who did a great job for relatives. I firmly believe that those with a home for sale should seriously consider the modest investment for staging. (I stopped hiring the stager myself once I realized owners didn't actually implement as many of the suggestions if they weren't paying the fee.)

A Sussex County NJ home for sale - stager's challenge

Just got some feedback from a Sussex County NJ seller to whom I gave the name of 2 locals stagers. One reason for her decision to go with Stager X is that Stager Y's website implied she works ONLY on mansions. The seller's home for sale in Branchville-Frankford NJ is a modest one (not in the photo).

Now I know that stagers do wonderful work on every kind of home. Had one work miracles on this great-grandmother's house filled with 40 years of knicknacks and photos - shown in photo. And it helped get us offers and sell this Sussex County Scenic Lakes community home! So, I can personally attest to the great value stagers bring to every type of home for sale.

I'll freely admit that a staged million-dollar home will look better than one priced at the low end of your market. But guess which end is moving in most areas - certainly in Sussex County NJ.  And today I learned the intimidation factor. If a stager doesn't have pictures of a modest home on his or her website, a potential client may be intimidated - rightly or wrongly:

  • My home isn't worthy.
  • I can't possibly afford someone like that.
  • She won't be interested working in my humble abode.

So while mansions will look better in the pictures, please be certain you show a "cheap" home on your website too.  I'll steer potential business your way but I then need your help to reel 'em in.  Unless you strictly do high-end, expensive homes, don't send them running for cover. Let them know I'm NOT crazy and that you offer value to all homes for sale.  Put a few photos on your website that will make hard working blue collars want to hire you - and realize they can afford it.  And, yes, I shared private feedback to Stager Y, who will be making a change to her site.

Copyright © 2010, Irene Kennedy, all rights reserved. This blog post represents Irene's personal musings.

Considering selling a vacation home or looking to buy a Sussex County NJ getaway property? Benefit from creative marketing, top negotiating skills and vast real estate knowledge by contacting Irene via the data to the right.

Irene Kennedy, who is a NJ real estate agent with Weichert, Realtors, lives in Sussex County & works from the Hamburg office. Her primary market includes: Augusta, Branchville, Crystal Springs, Frankford, Franklin, Hamburg, Hampton, Hardyston, Highland Lakes, Lake Mohawk, Newton, Ogdensburg, Scenic Lakes, Sparta, Stockholm, Sussex, Vernon, Wantage.

Sparta NJ Real Estate Snapshot through August 2009 - Market Data includes Lake Mohawk Homes for Sale

This Sparta NJ market report is based on information in GSMLS as of September 2, 2009. Data for previous months has been updated; for example, if a Lake Mohawk home for sale went Under Contract, the deal fell apart and the home is again on the market, the previous months were adjusted.

Market data for Sparta NJ real estate shows that 17 homes sold in August with an average sale price of $532,382 - an increase from the previous month. Sparta's average Sale to List price was 94% - typical.

For the new listings of 57 homes for sale in Sparta, the average price is $573,280 (another increase). The average list price for Sparta homes that went Under Contract $379,714 - a significant decrease from July and sad news for Sparta owners of the larger, more expensive homes for sale. Additionally, if one compares the closings in August to the active listings, we're looking at just under 5% actually closing a deal.

As of 9/2/09, Lake Mohawk real estate market data shows 6 sales - from $227,500 up to a lakefront Colonial selling for $995,000. A slight decrease as we hit September, the 74 active Lake Mohawk homes for sale still give buyers lots of options!

 

Sparta NJ Real Estate Market Data - Market Report for August 2009

Copyright © 2009, Irene Kennedy, all rights reserved. This blog post from RealtorIrene.com represents Irene's personal musings.

Irene Kennedy, who is a NJ real estate agent with Weichert, Realtors, lives in Sussex County & works from the Hamburg office. In addition to Lake Mohawk and Sparta,her market includes: Augusta, Branchville, Crystal Springs, Frankford, Franklin, Hamburg, Hampton, Hardyston, Highland Lakes, Newton, Ogdensburg, Scenic Lakes, Stockholm, Sussex, Vernon, Wantage.

4 commentsIrene Kennedy Sussex County NJ Realtor® • September 02 2009 11:11AM

The Ideal Open House in Sussex County NJ - Lightning can Strike!

Open Houses at homes for sale in Sussex County NJ have averaged 2.5 parties for quite some time. A party might be 1 person, a couple or family of 5 - one potential "home buying" unit. Our Opens are for 4 hours and I mine quite seriously. Lots of advance publicity, newspaper ad with a photo, tons of signs with balloons.

Open House at homes for sale in Sussex County NJ

No rhyme or reason - sometimes I still get skunked. Yep, no visitors at all. Discouraging for both me and the owners of the home for sale in Sussex County.  At one of my very initial Open Houses in Sussex County (Branchville to be precise), I had a woman visit who was quite interested. We looked at many other homes before she purchased the one where we met.  This lovely lady is a local real estate attorney and we've referred business to one another ever since.  In fact, she recommended me to the seller of the Franklin NJ ranch home where I did an Open House on Sunday, August 9.

The Sussex County NJ real-estate gods must have been smiling down on me that day. Due to begin at 1:00 p.m., I arrived at 19 Scott Road in Franklin NJ 45 minutes early. Wanted to turn on the lights, open windows, arrange flyers, set up a beverage station, etc. A car followed me up the driveway, so I gladly gave the couple a leisurely tour of this home for sale. They departed shortly before 1:00 - but 3 other parties pulled up immediately!

Now I'm a very good and very experienced real estate agent. (Also very modest!) No way, however, can I give each potential buyer of a home in Sussex County the attention he or she deserves when an Open House is so busy. My husband Chip is also a real estate agent, so I called him to come help. Hadn't even finished showing Chip the home when the next few parties arrived!

We had 14 parties at this Open House in Franklin NJ, several of whom were seriously interested in it.

The best news, however, is that one couple returned as I was closing up my Open House to say they needed to buy the home! The seller accepted their offer 24 hours later - having considered it and a second that was submitted on Monday. We're now Under Contract and have completed the home inspection.

I'm now getting ready to help the buyers rent or sell their current home in Stockholm NJ. Plus I'm helping several of those other Open House visitors find the right home.  Textbook example of the power of an Open House!

Why You Should Take Your Home Off The Market

Lisa Udy really understands real estate although I'll bet she's never been to Sussex County NJ.  As I plan on sharing this with my sellers who are getting no activity, I might as well share it on a wider scale.

Thanks, Lisa, for making this available to us!

Via Lisa Udy Realtor Utah Real Estate Specialist (Logan Utah Real Estate Immaculate Homes):

Supply and Demand is the fundamental foundation to any economy. If the supply is high, the demand is low. If the demand is high, the supply is low.  Economics 101 right? If you look at any real estate market in the country, there are homes flooding the market that have no chance of selling.

The Recession The Cure For The Real Estate Market

I believe the cure for our economy, or at least a huge push into the right direction, is in the hands of the people. The government doesn't seem to be on the right track in fixing the housing market. They are adding more and more regulations that are making it more and more difficult to finalize the real estate transaction.  

If the people, and I mean you, don't truly need to sell your home, take if off the market for a few years. 

What I mean is this:

In every real estate market in the country, there are homes that are truly priced to sell,  there are homes that the people are in financial disarray, and there are homes that are over priced that will never sell. 

The homes priced to sell belong in the market, they are dictating market value. The homeowners that are in financial trouble belong on the market, there isn't any other option.

The homes that are overpriced because the homeowner doesn't really need to sell, are the homes that are ruining the market. They are killing the demand, and elongating the recession. 

Imagine if, every home that is overpriced, or the seller thinks they should get more money then the market is going to give, were to take those homes of the market.

What would happen to your local real estate market? What would happen to the supply and demand? If you take half of the homes off the market we could super charge our way to recovery.

So, I'm asking you, the real estate agent, the unrealistic home owner, the home owner that can wait, do your country a solid, and take your home/listing off the market.

As a seller, you want the best price possible for your home. If you take your home off the market today, and wait a couple of years. You are going to take the ball out of the buyer's court, and return to the sellers market.

 

Checklist For Taking Your Home Off The Market

 

Here are some guidelines that should help you determine if you are killing the demand:

 

  • If your home has been on the market for over 6 months, and you can't do anything about lowering your price. You have no offers, and you don't see any coming in. Take it off the market.
  • If your home has been on the market two months with no showings, and you don't want to lower the price. Take it off the market. 
  • If you have had multiple low offers, and it seems that no one is willing to give you what you will take for your home. I understand, you have a bottom line, but this market isn't going to produce it. Take it off the market. 
  • You have your home on the market, because you are always in a selling mood. You don't really care if your home sells, but you would consider selling if you got the perfect offer. Take it off the market, you will get more money next year anyways. 
  • If your too lazy to get your home in showing condition, or you just can't afford to make the needed repairs. Take your home off the market. 
I am a real estate agent, and telling people to take their homes off the market probably isn't the best business decision, but it's the right thing to do. We can't depend on the government to fix all of our problems, we need to put our best foot forward, and do our part where we can. 

If you can hold out, take your home off the market. 

What do you think? As a real estate agent, do you agree? Disagree? Why?

 

Lisa Udy

Immaculate Homes

Logan Utah Real Estate

Logan UT Homes

Lisa@LisaUdy.com

 

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Lisa Udy, Logan Utah Real Estate  Copyright © 2009

If you are considering buying or selling a home in Utah, you deserve local expertise and advice to be provided by a professional in real estate. Lisa Udy, is a Utah REALTOR® providing full time, professional real estate services to home buyers and sellers in the cities of LoganProvidenceNorth LoganHyde Park,  Smithfield,  Richmond,  NibleyLewistonCornishTrentonAmalgaClarkston,  Newton, and all surrounding cities in the  Cache County Northern Utah area.

You may be relocating to or from Utah due to any number of reasons , whatever the case, when searching for a real estate professional outside the state of Utah, please feel free to Contact Me or call me at 435-881-3022 as I am more than honored to provide to you the contact information of exceptional agents across the U.S.

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Sparta NJ Real Estate Snapshot - Market Data includes details on Lake Mohawk Homes for Sale

This Sparta NJ Market Report is based on information recorded in GSMLS as of August 1, 2009. There may be unrecorded market data - closings or listings on July 30 - 31, for example.

GSMLS market data for Sparta NJ shows that 24 homes were sold in July 2009 with an average sale price of $469,812. For the 45 new listings of homes for sale in Sparta, the average price is $493,758. The average list price for homes that went under contract in July is $418,830 - so clearly buyers are still seeking incredible deals.

As of 8/1/09, Lake Mohawk real estate market data shows 7 sales - from a modest log cabin at $210,000 up to a lakefront Tudor at $725,000. With 81 active Lake Mohawk homes for sale, buyers still have a wide range of choices in this popular Sparta area!

Start looking at homes for sale in Sparta NJ $350K-$500K.

Sparta NJ Real Estate Market Data - Market Report for July 2009

Copyright © 2009, Irene Kennedy, all rights reserved. This blog post from www.RealtorIrene.com represents Irene's personal musings.

Considering selling a home or looking to buy one around Sussex County, NJ? Benefit from creative marketing, top negotiating skills and vast real estate knowledge by contacting Irene via the data to the right or www.HomesIrene.com.

Irene Kennedy, who is a NJ real estate agent with Weichert, Realtors, lives in Sussex County & works from the Hamburg office. Her primary market includes: Augusta, Branchville, Crystal Springs, Frankford, Franklin, Hamburg, Hampton, Hardyston, Highland Lakes, Lake Mohawk, Newton, Ogdensburg, Scenic Lakes, Sparta, Sussex, Vernon, Wantage. With her vast network, however, Irene Kennedy also can help you find an equally talented real estate agent elsewhere.

HOME SELLERS, REALTORS! Want To Help Turn the Real Estate Market Around? Price It Right . . . Or Quit Wasting Your Time!

Update Sept. 30 - One of my sellers has decided to take the home off the market. Along with relevant statistics I worked up on Sussex County real estate sales and inventory, I shared Dean's post.

While I've posted about this and shared other items along the same lines, this is a critical message for all home sellers. Dean's points are just as relevant to the Sussex County NJ real estate market as they are to his Chicago area!

 

Via Dean Moss - Dean's Team Chicago Real Estate Team (Dean's Team - Keller Williams Lincoln Square Chicago):

Hey, ho kids!  Hope you're enjoying your waning hours of the weekend.

Unusually temperate here in Chicago for this time of year.  And we like "temperate," - we get so little of it!

Are you a Realtor long lamenting those "Good Old Days" when homes generated Offers to Purchase at practically any price - often with Multiple Bids?

Perhaps you are a consumer, trying to sell your home, waxing nostalgic over how your down-the-street neighbor sold his home in hours three years ago.  And now blaming your current Realtor for not doing the same, with your home, today?

Well, folks, are you ready for a revelation?  One that will change your life?  Your Real Estate Career?  Or the likelihood to sell your own home, and move on to the next stage of your life?  Here it is -

PRICE IT RIGHT, OR QUIT WASTING YOUR TIME!

Home Sellers:  Thinking about that new home you can pick up for 40% less than you could have gotten it for 3 years ago?  Kiss it goodbye, and prepare to stay put for at least the next couple of years or so!

Real Estate Professionals:  Got a stubborn client who will not lower his price, despite your advice and counsel?  FIRE THEM!  RIGHT AWAY!  WITHOUT REGRET!

Today, we are still over-buried in overpriced homes-for-sale inventory.  Every day I see Realtors, desiring to please their unreasonable listing clients, making $100 price changes to their clients home - just to make them happy. 

C'mon, gang!  Is the public - and the Real Estate Community - stupid?  Think they won't catch on to what you're doing?   Think again!

This week alone, we have written offers for three homes on behalf of our buyer clients at reasonable, comparables-based, "today" price levels, only to be rejected by overly-stubborn - or likely GREEDY sellers.  These folks "Don't want to give it away, you know!"

Well, home sellers - don't give it away! 

Cancel your listing!  Pull the curtains!  Lock the doors!  Turn up loud your brand-new HDTV.  Then, hunker down!  Because your high-price reality will come back - eventually . . . just not right now, or, in most professionals' opinions, in the near future.

The end result - less too-high-priced inventory.  A reduction in bloated supply!  And a trend toward balance in the Real Estate Market, here in Chicago, and everywhere.

Folks, don't placate!  Don't be greedy!  Don't accept stubbornness!  Get on board, or get off the boat!  You think?

In the famous words of actor Peter Finch in the 1976 movie, "Network" - fantasy 33 years ago, close to reality now -

"I'M MAD AS HELL, AND I'M NOT GOING TO TAKE IT ANYMORE!"

Will you reduce to reality, or continue to be part of the problem? 

Open the windows, and shout it out  "I'M MAD AS HELL . . . !" 

I CAN HEAR THEM IN CHICAGO!  But I can't hear you!

DEAN & DEAN'S TEAM CHICAGO

Chase Bank ALERT - closed to business until at least July 8...

For several shorts sales in the Sussex County, NJ, area, I've had great interactions with Chase.  On Monday, I faxed a best-and-final offer, a net worksheet, copy of check and mortgage preapproval, updated seller financials, etc. Chase has already agreed to a short sale of the property in Hamburg and had 2 interior BPOs done. So, all should be ready to roll.

FreePhoto.com - photo of computer connectionsWrong!

I just phoned to confirm receipt and learned that the Chase corporation is doing work on or replacing its computer systems.  Employees will be unable to access details on any loans until at least July 8. According to the very polite gentleman in the Short Sale department, Chase decided to schedule this conversion to include a holiday weekend.

But one is talking about a least a week! And this does not just apply to the Short Sale section.

So, do not attempt to call Chase for any mortgage-related reason before July 8, 2009!

 Save yourself some agony...

Copyright © 2009, Irene Kennedy, all rights reserved. This blog post from http://www.realtorirene.com/ represents Irene's personal musings.

Considering selling a home or looking to buy one around Sussex County, NJ? Benefit from creative marketing, top negotiating skills and vast real estate knowledge by contacting Irene via the data to the right or http://www.homesirene.com/.

Irene Kennedy, who is a NJ real estate agent with Weichert, Realtors, lives in Sussex County & works from the Hamburg office. Her primary market includes: Augusta, Branchville, Crystal Springs, Frankford, Franklin, Hamburg, Hampton, Hardyston, Highland Lakes, Lake Mohawk, Newton, Ogdensburg, Scenic Lakes, Sparta, Sussex, Vernon, Wantage. With her vast network, however, Irene Kennedy also can help you find an equally talented real estate agent elsewhere.

The Buyers Have Voted...

In a comment I made on home stager Sharon Tara's post, The Secret To A Fast Home Sale: Two Words..., I shared an approach I use with people who have a home to sell within Sussex County NJ. Sharon encouraged me to do a post on it, as it might help others as well in discussing list prices with home sellers.

VoteI commented: My phraseology is "The buyers are going to cast their votes. No showings means they have voted AGAINST your price. If you want your home to be elected instead of the competition..."

Even at my first meeting with someone who wishes to sell a home, I discuss general market conditions. Prices continue to decline in Sparta, Hamburg, Hardyston, Branchville - right down the list of all towns in Sussex - and are predicted to drop for the foreseeable future.  While I will not have solid comps until our second meeting, I introduce them to my "democratic approach to list prices."

Basically, I let them know it is their right to set the price at which they will sell their home. A listing means they throw their hat in the ring and enter the race against all candidates - the other homes for sale. If they and I agree that I'll list their home, my job is to manage the campaign. Home buyers are the voters. We need to appeal to those voters.

Nothing earth shaking here, I admit.  The real impact is when we're discussing the initialUS Flag FreeFoto.com list price and potential reductions down the line. 

If we aren't getting potential buyers to look at a home, I remind the sellers that the buyers have voted.  "Buyers clearly are telling us that they aren't interested in considering your home at its current price. Rightly or wrongly, the buyers do not perceive it as good value and they are looking elsewhere."

It does not always convince the homeowners to lower the price immediately, but they always begin to reevaluate their campaign platform...

 

Copyright © 2009, Irene Kennedy, all rights reserved. This blog post represents Irene's personal musings.

Considering selling a home or looking to buy one around Sussex County NJ? Benefit from creative marketing, top negotiating skills and vast real estate knowledge by contacting Irene via the data to the right.

Irene Kennedy, who is a NJ real estate agent with Weichert, Realtors, lives in Sussex County & works from the Hamburg office. Her primary market includes: Augusta, Branchville, Crystal Springs, Frankford, Franklin, Hamburg, Hampton, Hardyston, Highland Lakes, Lake Mohawk, Newton, Ogdensburg, Scenic Lakes, Sparta, Stockholm, Sussex, Vernon, Wantage.

 

Broker Price Opinions - Part 1: BPOs on Homes around Sussex County, New Jersey

 In my areas of Sparta, Hamburg, Vernon, Wantage, Frankford, etc., more and more homeowners are having difficulty paying the mortgage.  Once a homeowner is several months late, the mortgage company/bank starts to consider its options.  Some options will keep the owner in the home by modifying the loan; some will mean the owner must list the home for sale.

 When a distressed property needs to be evaluated by the bank, one or more Broker Price Opinions are normally requested - very often through a third-party, outsourced vendor.  BPOs are not as detailed as an appraisal. A BPO is a quick assessment by a real-estate agent that gives the bank an idea of what the home could sell for within the next 90 - 120 days. It is based primarily on MLS listings of similar properties in the same neighborhood.

 I have done countless BPOs around Sussex County. I view BPOs as a discussion of list price with a potential seller, albeit one who is far away and has never seen the property. I am that bank's local real estate agent for the sake of a price opinion. (While my experience has been localized, I do BPOs for the same vendors and same banks that get them done across the U.S. Hopefully, my opinions and expertise might help someone elsewhere.)

        BPO excerpt from home in Sparta New Jersey

Here are the main reasons I've been hired to do BPOs in Sussex, Morris and Passaic Counties:

  1. A homeowner is late and the bank is weighing its options - perhaps deciding whether to foreclose or consider a work out;
  2. The owners have no means of remaining in the home and have listed or are prepared to list it for sale, have had some hardship and are asking the bank to consider a Short Sale;
  3. Potential buyers have put in a written offer and the bank needs to evaluate it based on today's market conditions;
  4. Foreclosure has occurred. The property is now an REO and the new owner (the bank) needs to set a price for the sale of the home.

 Reason 1 is the type I like least. These owners are usually unaware that the bank is having a BPO done. (The mortgage documents specify the rights of the bank to inspect the property under prescribed conditions.) This will always be an exterior or drive-by BPO for which I need to get my outside photos very, very discretely and be prepared for some unpleasantness if the owners drive down the street and spot me...  Too, these home are not currently listed for sale, so there is no MLS listing with current interior photos. My research will take much longer.

 With the other 3 reasons, the sellers are typically supportive of the BPO. Many times I am hired to do an interior BPO. By appointment, I access the home and take interior & exterior pictures. Frequently, multiple BPOs are done on the same property within the same time frame. The current record for me is when I was in one Lake Mohawk home for sale at the same time 2 other agents were also taking their interior pictures! Triple opinions from real estate agents working for 3 different brokers but it was a very high-priced home. This indicates just how inexpensive a BPO is, but I'll return to that later.

 Future posts will detail which BPOS I will agree to do, what information I provide, the stumbling blocks I've encountered, how listing agents view my BPOs and my compensation for these efforts.

Part 2: Pink Elephant BPOs based on a case in Sparta, NJ.

Innovative Marketing - Free Lunch in Wantage, NJ (Sussex County)

Celebrating a $15,000 price reduction on a home in Wantage Township by announcing Sussex County's second HomeAndLunch tour!

Wantage NJ - 2 bedroom ranch home for saleOn Saturday, June 6, between 11:30 a.m. and 2:00 p.m., I'll provide lunch to all real estate agents who bring their buyers to tour this home. To get the goodies, the real estate agent must call me by noon the day before (Friday, June 5) and let me know how many will be in that party.

This completely renovated 2-bedroom ranch home is set on .84 acres on desirable Beemer Church Road, Branchville, NJ. (Wantage Township with a Branchville zip code.) Great for first-time home buyers, those wanting to downsize, folks who want something small but not within a planned community.

Take a closer look at this lovely home

in Wantage with a Branchville mailing address.

Learn more about  my HomeAndLunch tours.

Search Sussex County NJ Homes for Sale - ask me about any!