RainChecks - Irene Kennedy RainDancing up a Storm thanks to Hyper-Local Posts!
Little did I know a year ago that some posts I did on vacation properties for sale would result in LOTS of business. I focused on the hyper-local areas. Listed a NJ hotel-condo. The values kept dropping, so it eventually became a short sale. First blogged about it August 2009: Short Sale - Minerals Resort Hotel and Spa - Vernon Vacation or Ski Condo - Income-Producing Sussex County NJ real estate for sale.
The strange thing is that the series brought me business from distant lands. Well, Brooklyn NY in this particular case. That series, however, resulted in many calls and emails from far outside my geographic area - and many RainChecks! Never, never would I have reached those "Blog Buyers" with standard marketing materials - but my ActiveRain RainMaker Outside Blog RealtorIrene Blogs about Warren NJ Real Estate found them!
In this case, I met my buyers once at the hotel, where we wrote the offer. Naturally, I contacted them weekly with updates on the short sale - often "no progress at the bank" but they heard from me and stuck it out. I didn't attend the closing, half of which took place in NJ, half in NY!
Taught me that I can reach a vast and distant audience who might be interested in the homes for sale I have listed - something a local mailing will never do. And I'm holding proof that my marketing works!
Copyright © 2010, Irene Kennedy, all rights reserved. This blog post represents Irene's personal musings.
Considering selling a home or looking to buy a house in Warren County NJ? Benefit from creative marketing, top negotiating skills and vast real estate knowledge by contacting Irene via the data to the right.
Irene Kennedy, who is a NJ real estate agent with Weichert, Realtors, lives in Warren County NJ & works from the Phillipsburg office. Having recently moved from Sussex County, she continues to service that adjacent area - and understands the pain of moving!
